From a situation where most clothing brands were designed for size zero or whereabouts to exclusive brands being created for size XL3, the market for plus-size clothing has come of age. This is true not just about your brick-and-mortar shops but online fashion portals as well.
GETSASTA itself has witnessed a 70% increase in its sale of plus-size clothing for women in ethnic. That was a natural fallout to the trend of bigger sales for the segment as shown by offline players.
The best thing about shopping for plus-sizes online may be the privacy and lack of judgment you get. The change from “size does matter” to “size doesn’t matter” is worth a million bucks, actually.